Reinventing how the cultural icon engages with schools Australia-wide.

igenci was engaged to help SOH redefine its approach to schools engagement in the aftermath of COVID disruption.

We conducted comprehensive internal research, focus groups and interviews with teachers to inform a radical new approach which included:

Establishing the new vision for schools engagement

Changes to the silo structure of schools engagement teams including new roles and responsibilities

Redefining the approach to marketing and communications for schools

A recommendation to create a new signature experience – a unique collaboration of Tours, Digital and Real Life activities. Watch this space!

This exciting new playbook has been CEO-adopted, with planning for its execution well under way. ​

​Are your inventive juices flowing?
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Specialist sector experience includes:

Products & Services
Public Service & Health
Resources & Energy
Media & Technology
Financial Services