Making strides in understanding sustainability leadership and reimagining ‘chicken’.

Ingham’s is one of Australia’s largest poultry producers, serving approximately 40% of the market for fresh and frozen poultry products.

Ingham’s initially engaged us to help them progress a broad plan they had for ethical business transformation. We helped them uncover their strategic and leadership potential in the animal welfare and sustainability space, proposing and implementing: 


Qualitative research with consumers Australia-wide


Creation of new category insights


Definition of a new, holistic way of looking at their business sustainability in a 360-degree, evidence-based model.

igenci is continuing to work with Ingham’s on envisaging a customer-centric future of chicken for one of their most significant retail buyers including:


Defining the strategic partnership model


Defining the experience vision for the category


Developing new models to engage the ecosystem of the partner organization


Stretching thinking through innovation workshops on NPD and range.​

Ready for challenging customer insights?
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Specialist sector experience includes:

Products & Services
Public Service & Health
Resources & Energy
Media & Technology
Financial Services