Making strides in understanding sustainability leadership and reimagining ‘chicken’.

Ingham’s is one of Australia’s largest poultry producers, serving approximately 40% of the market for fresh and frozen poultry products.

Ingham’s initially engaged us to help them progress a broad plan they had for ethical business transformation. We helped them uncover their strategic and leadership potential in the animal welfare and sustainability space, proposing and implementing: 

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Qualitative research with consumers Australia-wide

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Creation of new category insights

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Definition of a new, holistic way of looking at their business sustainability in a 360-degree, evidence-based model.

igenci is continuing to work with Ingham’s on envisaging a customer-centric future of chicken for one of their most significant retail buyers including:

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Defining the strategic partnership model

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Defining the experience vision for the category

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Developing new models to engage the ecosystem of the partner organization

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Stretching thinking through innovation workshops on NPD and range.​

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Specialist sector experience includes:

Products & Services
Public Service & Health
Resources & Energy
Media & Technology
Financial Services